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Why Pinterest is 1,680 Times Better than Facebook
Amid the loss of organic Page reach on Facebook, the introduction of a “mute” button on Twitter, and the split of Foursquare into two separate apps, one social media platform is thriving: Pinterest. A...
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CoPromote – Boosting Your Social Promotions
The value of a social share varies as time goes on, yet there is always a push to increase your social reach. Who couldn’t use a little boost in their social media promotions? That is why June’s tool...
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How to Handle a Social Media Crisis on Every Network
Social media essentially hands everyone a megaphone, and it can make it more challenging for businesses to manage their image if something goes wrong. But just as social media makes marketing more...
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Sniply – Magic Content Converting Link Shortener
For as long as content marketing and social media marketing have worked together, there has always been a slight hesitation when sharing content you didn’t create. You may wonder, “how is this helping...
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What’s Your Social Credit Score? [Infographic]
Can your social media activity play a role in determining your credit score? At the moment, credit scores in the US are determined by five factors, none of which have anything to do with your online...
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How to Optimize Your LinkedIn Profile
When you think about ways to connect with others, some typical activities may come to mind – meeting at events, using Facebook or Twitter, sending emails, or perhaps even creating a website. But...
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How to Optimize Your LinkedIn Company Page
A few weeks ago, I shared some tips with you about setting up and optimizing your personal LinkedIn profile. Now that you’ve hopefully become an expert on the topic of using LinkedIn for yourself, it’s...
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A Simple Success Metric for Social Giveaways and Contests
How can you tell if your giveaway or contest on social media is doing well? While there are very sophisticated tools and methods to calculate social reach and impact, you may just need a simple, high...
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How to Use Tumblr as a Marketing Tool
There’s a good chance you’ve heard of Tumblr by now. As the fastest-growing social media platform in 2014 with 120% growth, it is quickly moving up in the ranks of how people interact with one another...
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How to Promote Your Facebook Posts
If you use social media, you know how frustrating it can be to invest time and energy into creating posts, only to have them receive minimal engagement. This is especially frequent on Facebook, where...
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How to Promote Your Tweets
Is Twitter a part of your social media marketing strategy? If not, it may be time to think about at least creating an account. As the second most popular social network in the world (behind Facebook),...
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How to Promote Your Pins
Is Pinterest a part of your marketing strategy? Although the platform is still relatively new territory for marketers, it could be worth looking into, considering that 69% of Pinterest users say that...
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How to Advertise on LinkedIn
As more social networks roll out advertising features for businesses, you may find it too overwhelming to explore the options each one offers. If you’re like many advertisers, that could be reason...
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How B2B Companies Can Use Facebook for Marketing
Social media is a great tool for reaching large audiences, and can be extremely effective for brands trying to connect directly with consumers. But does that mean that it is only useful for B2C...
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Why Your Company Should Use Social Media to Build Customer Relationships
Considering that Americans spend more time on social media than any other Internet activity (including email!), your company should be active on at least one or two platforms. That being said, you also...
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Facebook Cheat Sheet of Keyboard Shortcuts
Facebook is hands-down the most popular social media platform today. With over 1.4 billion monthly active users, 23 billion backlinks, and one of the most recognizable domains in the world, it’s hard...
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What Teenagers Think of Popular Social Media Platforms
Over the past few years, businesses of all sizes have flocked to social media in the hopes of reaching and interacting with more customers. And while social media marketing can certainly be effective,...
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How to Use Google Analytics for Social Media Tracking
If you’re a business owner or marketing professional, you hopefully understand the importance of having a social media presence. Profiles and accounts on Facebook and Twitter can assist in your...
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How to Engage Users on Social Media
So – you set up accounts for your business on Facebook, Twitter, LinkedIn, and maybe even Instagram. You told your family and friends to follow you, and started posting updates about products,...
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8 Surprising Social Media Marketing Facts
If you’re responsible for marketing a business, you know that social media is one of your most powerful tools. It allows you to connect with customers, provide them with information about your company,...
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How Small Businesses Can Benefit from Social Media
Over the past few years, social media has evolved from a fun way to share cat photos and keep in touch with high school friends to an indispensable part of our daily lives. And if you’re responsible...
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How to Manage Your Company’s Social Channels More Effectively
If you use platforms like Facebook, Twitter, and LinkedIn to engage with customers and promote your business, you know that social media marketing is a little more involved than simply uploading a...
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How to Boost the CTR of Your Tweets
When you join Twitter, you have the opportunity to connect with millions. But how do you make that potential work for your business? With a handful of well-researched ideas, you can improve the CTR of...
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How to Get Likes on Your Company’s New Facebook Page
So your company decided to get on board with social media marketing, and you’ve started by creating a Facebook page. You’ve filled out your basic information, posted an update or two, and are ready to...
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How to Create a Social Media Marketing Plan
Many people who are just starting out with social media marketing mistakenly believe that their experience with their own personal accounts is all they need to start using various platforms to further...
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How to Increase Sales Online with Social Media
By this point, most marketers are familiar with the benefits of using social media to reach new customers. It’s becoming a staple for companies of all sizes and industries and an effective tool for...
View ArticleWhat Facebook’s Secret Conversations Mean for Marketers
For most businesses, Facebook is the primary social media driver of referral traffic, conversions and sales. Therefore, it’s no surprise that Facebook is continuously testing new ways to help enhance...
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Spanning the Decades: How to Market to Each Generation on Social Media...
Last year, social networks earned $8.3 billion from advertising, and there are currently 2.3 billion active social media users in the world. Clearly, social media is a profitable marketing channel. But...
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7 Takeaways from Creative Snapchat Campaigns
Snapchat has officially overtaken Twitter in daily usage with 150 million people logging into the platform each day. It also has a relatively young user base, and 71% of Snapchat users in the U.S. are...
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Social Media, Mobile, and Travel: Like, Tweet, and Share Your Way Across the...
With warmer weather quickly approaching, summer vacation planning is in full swing. Where do travelers turn to research and book their destinations—blogs, Instagram, Facebook? Do they use their...
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